Private Foundation

COOL CHOICES INC

COOL CHOICES INC, of MADISON, WI, is a Private Foundation tracked in Imperigo's IRS 990 database. The 2025 filing shows $12K in revenue, $571K in expenses. IRS filings disclose 5 grants awarded by this foundation, totaling roughly $1.3M.

EIN: 264702751 MADISON, WI Latest filing: 2025

Total Revenue$12K

Total Expenses$571K

Grants Given5

Grant Total$1.3M

Filing Years2020–2025

Sample Grants Given

WINDWARD FUND'S DAYBREAK FUND

WASHINGTON, DC · 2025

ENVIRONMENTAL

$560,768

WINDWARD FUND'S DAYBREAK FUND

WASHINGTON, DC · 2024

ENVIRONMENTAL

$300,000

GREATER MILWAUKEE FOUNDATION INC

MILWAUKEE, WI · 2023

$300,000

GREATER MILWAUKEE FOUNDATION INC

MILWAUKEE, WI · 2022

$54,825

UNIVERSITY OF WISCONSIN FOUNDATION

MADISON, WI · 2017

TO SUPPORT TOM EGGERT IN HIS APPOINTMENT AS FACILTY ASSOCIATE WITH THE NELSON INSTITUTE FOR ENVIRONMENTAL STUDIES.

$100,000

Showing up to 5 of 5 total records — full history available with membership.

Officers & Directors

DIRECTOR Amanda Goetsch

DIRECTOR Cari Anne Renlund

DIRECTOR David Gilles

PRESIDENT Mark Redsten

DIRECTOR Matt Frank

SECRETARY Paul Meier

Officer compensation and complete director data available with membership.

Top Grant Purposes

ENVIRONMENTAL

$860,768 2 grants

Unspecified

$354,825 2 grants

TO SUPPORT TOM EGGERT IN HIS APPOINTMENT AS FACILTY ASSOCIATE WITH THE NELSON INSTITUTE FOR ENVIRONMENTAL STUDIES.

$100,000 1 grant

Financial Trends

Year	Revenue	Expenses	Assets
2025	$12K	$571K	—
2024	$105K	$303K	$559K
2023	$-56K	$305K	$779K
2022	$-2K	$57K	$956K
2020	$46K	$22K	$1.3M

Between 2020 and 2025, reported annual revenue declined from $46K to $12K (-73%).

Interactive year-over-year charts and full filing details available with membership.

Grant Geography

Grants from this foundation were reported to recipients in DC, WI.

DCWI

Full geographic grant map with state-by-state breakdown available with membership.

See the full picture for COOL CHOICES INC

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