Mission
SDTMD IS A FUNDING CONDUIT FOR THE DEVELOPMENT AND IMPLEMENTATION OF EFFECTIVE MARKETING PROGRAMS AND SERVICES THAT BENEFIT THE ASSESSED BUSINESSES WITHIN THE SAN DIEGO TOURISM MARKETING DISTRICT.
Public Charity
SAN DIEGO TOURISM MARKETING DISTRICT
SAN DIEGO TOURISM MARKETING DISTRICT is a Public Charity headquartered in SAN DIEGO, CA. Financial data from the 2025 filing: $52.8M revenue, $51.9M expenses, $23.0M total assets. IRS filings disclose 103 grants awarded by this foundation, totaling roughly $338.8M.
EIN: 262646009
SAN DIEGO, CA
Business & Industry
NTEE: S40
Latest filing: 2025
Total Revenue$52.8M
Total Expenses$51.9M
Total Assets$23.0M
Grants Given103
Grant Total$338.8M
Filing Years2021–2025
Where $100 goes at San Diego Tourism Marketing District
How San Diego Tourism Marketing District divides every $100 it spends, from its own Form 990 filings, averaged across 9 years.
$96
Programs
the work itself
$4
Management
running the organization
$0
Fundraising
none reported
No fundraising costs are reported. That often means fundraising runs through a separate affiliated organization that files its own return.
Inside the $96 for programs
$96
Sdtmd allocated and distributed the available assessment revenue by contracting with qualified grant recipients to supply marketing programs and services as required under the provisions of the contract…
Source: Form 990 filings with the IRS, latest fiscal year 2025. Shares are from the organization's reported expenses. Data by Imperigo; not affiliated with the IRS.
Before you apply to San Diego Tourism Marketing District
Who to contact, what to include, deadlines, typical grant size and geographic focus are available with membership.
Sample Grants Given
$47,139,653
PSA 1
$1,738,994
WONDERFRONT HOLDINGS LLC
PSA 1
$249,435
$200,000
PSA 1
$156,500
Showing up to 5 of 103 total records — full history available with membership.
Officers & Directors
BOARD MEMBER
April Shute
EXECUTIVE DI
Colleen Anderson
BOARD MEMBER
Elvin Lai
SECRETARY
Joe Terzi
BOARD MEMBER
Patsy Bock
CHAIRMAN
Richard Bartell
Officer compensation and complete director data available with membership.
Top Grant Purposes
Financial Trends
| Year | Revenue | Expenses | Assets |
|---|---|---|---|
| 2025 | $52.8M | $51.9M | $23.0M |
| 2024 | $53.8M | $52.8M | $32.2M |
| 2023 | $41.8M | $41.1M | $33.4M |
| 2022 | $27.8M | $27.6M | $25.4M |
| 2021 | $22.3M | $22.0M | $15.2M |
Between 2021 and 2025, reported annual revenue grew from $22.3M to $52.8M (+137%), with total assets most recently reported at $23.0M.
Interactive year-over-year charts and full filing details available with membership.
Grant Geography
Grants from this foundation were reported to recipients in CA, CO, DE, FL, VA.
CACODEFLVA
Full geographic grant map with state-by-state breakdown available with membership.