Mission
THE MISSION OF THE FOUNDATION IS TO ENABLE THE MOBILE CHANNEL FOR CHARITABLE GIVING IN SUPPORT OF GOOD CAUSES BY USING THE CONVENIENCE, SECURITY AND UBIQUITY OF TEXT MESSAGING AND OTHER WIRELESS NETWORK BASED BILLING SYSTEMS. NONPROFIT ORGANIZATIONS WILL FIND MOBILE TO BE AN EFFECTIVE CHANNEL FOR NEW DONOR ACQUISITION, FUND RAISING AND DONOR INTERACTION. DONORS WILL FIND THE USE OF MOBILE TO BE CONVENIENT, IMMEDIATE, PRIVATE AND SECURE. MERGING PHILANTHROPY WITH THE POWER OF THE MOBILE MEDIUM SERVES THE BROADER OBJECTIVE OF EXPANDING THE POOL OF CONTRIBUTORS TO INCLUDE THOSE WHO MIGHT ONLY BE ABLE TO AFFORD TO MAKE A SMALL GIFT THROUGH A 5 OR 10 CHARGE COLLECTED THROUGH THEIR WIRELESS BILL. DONORS CAN IMMEDIATELY RESPOND TO A MOBILE CALL TO ACTION WHETHER IT IS DELIVERED AT POINT OF SALE, ON TELEVISION, VIA PRINT, ETC. 100% OF EACH DONATION IS REMITTED DIRECTLY FROM THE WIRELESS OPERATORS TO THE MGF, WHICH IN TURN GIVES 100% TO THE QUALIFIED CHARITY RECOMMENDED BY THE DONOR.