Mission
THE MISSION OF GRANITE STATE DAIRY PROMOTION (GSDP) IS TO INCREASE THE SALE AND USE OF MILK AND OTHER DAIRY PRODUCTS THROUGH PROMOTIONAL ACTIVITIES, NUTRITION EDUCATION, AND TO ENHANCE THE IMAGE OF THE DAIRY INDUSTRY IN NEW HAMPSHIRE. IN UNDERTAKING THIS MISSION, GSDP PURPOSELY BUILDS ON NATIONAL AND REGIONAL DAIRY INDUSTRY RESEARCH AND PROMOTION EFFECTS. NUTRITIONAL EDUCATION SUPPORT, ESPECIALLY FOR INCREASED USAGE BY THE FOOD SERVICE MARKET, IS PROVIDED THROUGH THE NEW ENGLAND DAIRY COUNCIL. NEW ENGLAND DAIRY PROMOTION (NEDPB) MILK AND DAIRY PRODUCTS. ADVERTISEMENT AND RETAILER EDUCATION SUPPORTS SALES IN KEY MARKETS FOR NEW HAMPSHIRE MILK. RESEARCH AND DEVELOPMENT, THE PURVIEW OF DAIRY MANAGEMENTS INC. (DMI), LEADS TO NEW PRODUCTS, NEW MARKETS, AND ADVERTISING INITIATIVES. THE MILK PROCESSORS ASSOCIATION INCREASES CONSUMER AWARENESS OF MILK IN ITS NATIONAL ADVERTISING CAMPAIGN. GSDP GAINS ADDED BENEFIT FOR THE NEW HAMPSHIRE DAIRY INDUSTRY FROM THESE NATIONAL AND REGIONAL PROGRAMS BY